Project Purpose / Background

The Montrose Bucks program supports local businesses by encouraging residents to spend dollars within the community. Currently, the program operates using plastic gift cards. To reduce costs, improve accessibility, and modernize the program, the City of Montrose will transition from the plastic card system to a digital gift card platform.

Objectives:

• Migration of participating merchants from physical cards to a digital platform.
• Closure of all old program accounts and services.
• Community outreach, training, and support for participating businesses.
• Public launch campaign tied to Small Business Saturday.

Scope & Deliverables:

• Created and maintained business/creative database.
• Designed digital initiatives to streamline operations.
• Coordinated with local businesses for buy-in.

Tools & Methodologies Used: AirTable, Google Sheets, digital community card system, stakeholder meetings.

Stakeholders: City government, local businesses, Montrose residents.

Timeline: Ongoing, with quarterly reporting benchmarks.

Outcomes / Results:

• Digital community card launch.
• Streamlined tracking system.
• Enhanced public awareness through digital campaigns.

Lessons Learned / Skills Demonstrated: Stakeholder management, digital transformation, data-driven improvements, cross-sector collaboration.