Project Purpose / Background

The Montrose Art Walk had declined in visibility and participation. Revitalization was needed to restore it as a community highlight. With the City of Montrose taking it on, changes to days and time were required- City Hall employees are expected to work Monday-Thursday, and most official Art Walks are on the first Friday of the month. The Art Walk revitalization came out as a Montrose-style reboot as the Second Thursday Montrose Art Crawl.

Objectives:

• Increase artist/vendor participation.

• Boost public attendance.

• Strengthen community/city collaboration.

Scope & Deliverables:

• Coordinated with artists, businesses, and city staff.

• Managed event logistics and marketing.

• Created event promotional materials.

Tools & Methodologies Used: Google Sheets, event planning checklists, Gantt chart scheduling

Stakeholders: Artists, downtown businesses, City of Montrose, residents/visitors.

Timeline: Planning began in March 2025, and the event ran on the second Thursday of every month from May – September 2025.

Outcomes / Results:

• Increased patron visits at participating businesses
• Improved visibility of local artists and musicians
• Strengthened the City’s role in arts promotion

Lessons Learned / Skills Demonstrated: Event coordination, marketing, cross-sector partnerships, public engagement.